Advertising agencies

What agencies need

Agency work is about making an idea look real before it has been produced. That means pitch boards, campaign visuals, mocked-up packaging, point-of-sale prototypes and leave-behind documents, often finished late at night for a meeting first thing. Agencies need finishing tools that are fast, forgiving and clean enough to use at a desk, and media that shows colour work at its best.

Pluss has supplied advertising agencies for over 20 years.

Metallic effects for mock-ups

Foil blocking a real piece of packaging takes time and tooling. Omnicrom, introduced to the UK in 1985, gives you a convincing metallic or colour foil finish from a laser print or photocopy. Place a Pluss colour transfer sheet over the toner and pass it through heat and pressure; many inexpensive office laminators with good heat control will do it. The foil sticks only to the toner, so the design comes out exactly as printed.

It works for mock-up packaging, labels, invitations, stationery and table tents, and can be transferred onto Pluss self-adhesive film to make foiled stickers and labels. See Omnicrom applications, the foil transfer guide and foil transfer ideas.

Pitch boards without spray mount

The Xyron system applies adhesive, lamination, or both in one pass, simply by turning a handle. There is no spray, so no overspray on desks and no need for a booth. Repositionable adhesive gives you a moment to line visuals up before pressing them down.

• Xyron 1250/55 for A3 visuals and boards, with drop-in cartridges such as AT1256-100 repositionable adhesive.
• Xyron 2500 for A1 boards and posters, laminating edge to edge on media up to 4mm thick.

Read Xyron vs spray mount and mounting without spray.

Detail work

For small cut-outs on mock-ups and presentation pieces, the Rollataq 300 Handheld lays down a clear, micro-thin strip of cold, water-soluble adhesive that stays repositionable for around three minutes and then burnishes to a permanent bond. It is odourless and non-toxic, so it is pleasant to use in an open-plan office. See using Rollataq.

Media for visuals

For campaign visuals and proofs, choose from colour copier films approved by leading OEMs, Indigo films approved by The Digital Academy, HP graphics media and photo paper.

Why agencies choose Pluss

• Metallic foil mock-ups from an ordinary laser print
• Clean, desk-friendly mounting with no spray
• Repositionable adhesives for accurate layouts
• Films and papers for colour visuals
• We aim to deliver overnight, so late briefs are covered